Emily Pierce, Executive Vice President Florida Chapter



My name is Emily Pierce. I live in south Florida, where I began my journey as a “cancer mom”.  While my story started out very similar to most stories, it has taken a turn that I never saw coming.  When my loving husband and I began this journey, life couldn't be more ordinarily wonderful for me as a stay-at-home mom of two beautiful daughters.  We had everything we needed in our sweet little family - until our whole world shifted in a moment.


On November 4, 2008, what we thought was a normal kindergarten playground injury turned into a parent's worst nightmare. Our (then) 5-year-old daughter was diagnosed with stage four, high-risk neuroblastoma. 


For seven years now, we have battled by her side through chemo, radiation, and relapse after relapse.  Through our years of treatment, we have met many families whose battles are similar to our own; Families who would do anything to not only save their own child, but other children who are fighting cancer.


The bonds we have forged through this war on childhood cancer and the strength these kids show on a daily basis drive me to create and host events to raise much needed research funding and direct-assistance hardship funds for kids with cancer.


Now, I travel across the country with our daughter for her life-saving treatments. As a family, we host and attend events to spread awareness about childhood cancer and the need for better, less toxic treatments. Our oldest, Ally (16) is an advocate for her sister and other childhood cancer patients while Morgan (14) speaks on behalf of herself and those kids who are fighting for their lives - just like her.

Florida Families Hardship Application

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Jensen's Heart of Gold is a 501(c)(3) Non-Profit Organization

Contact us:

Alabama Chapter:251-978-4579

6093 Andhurst Dr

Gulf Shores, AL 36542

Contact us:

Florida Chapter: 813-967-0481

7065 Durant Rd

Plant City, FL 33567

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